Selling Your Indianapolis Home
Marketing Your Home to Sell
There is no secret to marketing homes in the real estate industry. Every Realtor has access to the same programs, tools, websites, online platforms and advertising outlets. The truth is not everyone utilizes all the tools available to them. All REALTOR® marketing is not created equally.
The Henry Group at Red Door Real Estate takes our marketing to a whole new level. We are committed to staying in the forefront of what is happening in the real estate industry and the effect online marketing ceates for both the home seller and the home buyer. We know it takes more than a sign, a lockbox, an MLS listing and a St. Joseph Statue.
What Home Buyers Want
Today's home buyer has access to more information than at any other time in history and each day there is more content available at the click of a mouse. Statistics tell us aout 87% of homebuyers start their search online. What are they looking for when they are searching? They will look for neighborhood specific information, city statistics, travel times, amenities and pictures.
Yes, home buyers want pictures! As a matter of fact, I have seen buyer after buyer zoom past a home with few or no pictures.
Here's a little graph which depicts the activity of a home with pictures.
A home with zero pictures will receive 5.03 views and generate 1.37 leads (or people who call about the home). At the opposite end of the spectrum, a home with over 20 pictures will generate 77.24 views and 10.65 leads. Since our local board allows only 12 pictures, you need an online resource which allows the use of additional pictures.
We use a couple of resources for syndicating our pictures. One is our Virtual Tour Product which allows us to put your Indianapolis home tour and additional pictures on Realtor .com. Another resource allows us to create a Single Property Website with 25 photos, while another syndicates up to 36 pictures to various online resources. We leave nothing out when it comes to making sure your home is featured online. Yes, it takes time, but we believe you are counting on us to get the job done. Our team has a Marketing Director whose sole responsibility is to ensure your home reaches as many eyeballs as there are looking for homes in your price range.
Marketing - More than Pictures
Yes, it takes a bit more than pictures to get the job done, and we have a plan for that, also.
Specific Marketing activities to sell your home begin the moment you sign the Listing Agreement. From installing the "For Sale" sign to internet marketing, we are constantly working to sell your home. My proven marketing plan is designed to expose your home to as many potential buyers as possible - making them aware of the key selling features and benefits of your home.
In order to receive top dollar, you need top exposure. Our maketing includes both online and offline efforts. Invite us over to evauate your home and we'll discuss our complete marketing plan with you.
The Property Description
There's so much more to a property description than the number of bedrooms and baths. Not only does the property description need to be accurate, we believe in the power of the written word when describing a property or home.
Let me ask you a question, which of the following homes appeal to you? There is no right answer, you like what you like, but in marketing, our aim is to appeal to the senses, to create a picture through words of a place someone would like to visit. These ads are for the same exact property.
| LOCATION, LOCATION, LOCATION!! SPACIOUS HOUSE AND QUIET NEIGHBORHOOD! THIS FULL BRICK HOME IS CLOSE TO EVERYTHING * HARDWOOD FLOORS IN 3 BEDROOOMS AND UNDER CARPET IN LIVING ROOM * GLASS ENCLOSED PORCH WITH 4 SLIDING DOORS * FRONT AND BACK PATIOS FOR ENJOYING THE OUTDOORS * BONUS ROOM OFF OF THE PATIO * EXTRA LARGE UTILITY AREA WITH LOTS OF STORAGE SPACE * BUILT-IN BOOKSHELVES IN LIVING ROOM * TONS OF CABINETS IN EAT-IN KITCHEN * THI S WON'T LAST LONG!! ***************** |
| Remember when life was easy and your home was your retreat? The place where Sunday dinners with the family or cookouts with friends were a weekly event and everyone loved coming to your home - well, here it is! A home reminescent of days gone by. A large sprawling brick ranch with room to roam and entertain, as well as enough space to find your own little corner to relax, whether in front of the woodburning fireplace or out on your sunporch. A special place with wood lined lot where you can watch the leaves change color in the fall. A place called "home". Schedule your private showing today. |
Are you ready to get your Indianapolis home sold - call us today @ 317-605-4174 or fill out the following form and we'll get back to you promptly.
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