Staging Above the Competition

There is a new real estate market emerging, both locally and nationally. With the influx of homes on the market, many in production builder subdivisions, it is hard to distinguish the value one home represents over another; so many homes are passed by.

Drive through any of the newer subdivisions in Anytown, Indiana and you will find few differences between the homes on a given street, beyond landscaping. Every third or fourth house is essentially the same, depending on the amount of models the developer built in that subdivision. If you're selling your home, standing above the competition is imperative. 

When buyers begin looking for a home, they will generally narrow their search before they begin to actually visit homes. They have decided whether 3 or 4 bedrooms fit their needs, which area serves their commute time, what local amenities satisfy their lifestyle demands and the school district their children will attend. 

When presenting your home to buyer's, there needs to be a compelling reason for a buyer to choose your home over the other homes which are in the same price range with the amenities the buyer is looking for in a home. This is where "staging" can make a difference in the presentation of your home.

Proper presentation takes place before your home goes on the market. It involves the obvious, such as cleaning, painting, trimming the landscaping and freshening up the interior. And there's the not so obvious; the placement of furniture or removing furniture to open up space; packing items which are not being used and depersonalizing your home. 

The pictures on the wall, items on the countertops; even the way your home smells. These are the very things which elicit an emotional response from the buyer. When buyers walk through the door of a home, we aim to create a "wow" response and we have about 60 seconds to do so. If their initial response is positive, they will go from room to room, assessing whether your space will fit their lifestyle, furniture and dreams.

Staging Professionals are trained in the various aspects of creating an inviting atmosphere where home buyers can visualize your home as theirs. Their expertise has been proven to assist in the home selling process. The cost is minimal, especially when compared to the cost of not selling your home. When you're ready to sell your home, consider a staging consultant to maximize your homes appeal to the largest number of buyers in the market.

More Information About Selling Your Indianapolis Home

Tips for Preparing Your Home to Sell:  First impressions are the most powerful sales tools. Emotion plays a tremendous part in creating an interest in your home from a potential buyer.

Maximize Your Investment: You've decided to sell your home and know you have to do some things to get it ready for the market. Where's the best place to start and what repairs will return the maximum amount? I'm glad you asked! 

Marketing: There is no secret to marketing homes in the real estate industry. Every Realtor® has access to the same programs, websites, online platforms, and advertising outlets.

Home Feedback System: Our team utilizes the benefits of Centralized Showing Service for feedback. This automated system is just one of the ways we keep you informed during the process of selling your home.

Should You Buy or Sell First?: If you've decided to move, you've probably been searching for new properties, what do you do when you find the "perfect" house, but your home has not yet sold?

Why Didn't My Home Sell?: If your home didn't sell during the original listing period, you're probably wondering why.  There are five main reasons a home doesn't sell within the contractual term of a listing agreement. 

Should You Sell Short Sale? When there are no alternatives left for refinacing or having your loan modified, a short sale provides the homeowner an opportunity to sell their home for less than what is owed on their home.

Moving Checklist : Logical tips for a smooth move. 

Real Estate Glossary: Real estate terms and definitions.