Indianapolis Area Real Estate Blog

Marketing Matters When Selling Your Indianapolis Home

Marketing a home in today s market requires more than a sign, an ad, a lockbox and a prayer! Today s real estate professional has to be proactive and progressive when it comes to marketing and selling homes.

I have heard it said, A Realtor s work begins once we have an accepted contract . Although there is truth to the phrase, with contract negotiations, transaction details and timelines to attend to, a Realtor still has to do the work and marketing which brings the buyers and their agents.

There is really no secret to listing and selling a home. Most Realtors have access to the same marketing avenues. Some take advantage of and utilize more of the resources available, depending on the marketing dollars we allocate for our clients.

When a home is properly priced and represented in the market, we will have a buyer.

Get Your Home Exposed:

 Real Estate Marketing Indianapolis


This represents some of the online marketing avenues I utilize with every home my team and I list. The Home to Indy Team is prepared to get your Indianapolis home SOLD! If you would like a consultation to see if our marketing plan is a fit for you, please contact us. 


#1 By Tyler Wood at 1/27/2008 5:58 PM

Thanks Paula.

The fires a few years back never made it all the way to Big Bear. They mostly hit the Cedar Glen area of Lake Arrowhead, and recently there was a fire in the Runnings Springs area.

Big Bear Lake is still looking great, just got another foot of snow!

#2 By Paula Henry at 1/26/2008 2:01 AM

Hi Scott -

Point 2 sites offer amazing syndication for your listings. It's not the only marketing I use online, but their chart does get the point across. Check then out! -Paula

#3 By Paula Henry at 1/27/2008 3:58 PM

Tyler - You have hit upon the difference between sitting on the market and being SOLD. When a property is properly priced from the beginning, it will always net the seller the most money. No amount of marketing can compensate for an overpriced home :) I like the ease of Point2 and use other marketing tools as well. Today, you have to have an internet presence; the more eyeballs, the better. Congrats on your uptick in activity! Sounds like you are ready for Spring home season in Big Bear! I lived in Riverside County when they had the huge fires; I think about five years ago November. Has everything been rebuilt there?

#4 By Tyler Wood at 1/27/2008 3:16 PM

Paula, this is good information for sellers in the Indianapolis area.

I started using Point2 along for the past couple months and have seen results from both. RealBird has some great marketing tools for your listings. These sites have produced new eyeballs on my properties that I was not getting before.

In my opinion, the right price needs to come first. You can market the property all over the world but if the price is wrong, the chances of the property selling are slim.

#5 By Paula Henry at 1/29/2008 0:50 AM

Stephanie - Point2 is a great way to syndicate your listings to many websites. A few sites like ebay and The New York Times are an additional cost.

#6 By Scenic City Scoop - at 1/29/2008 7:56 AM

Excellent way to use your e-marketing for your buyers and sellers. You are ahead of the curve and hope you stay there.

#7 By Stephanie Edwards-Musa at 1/28/2008 2:50 PM

Paula, Excellent! I did not realize that Point2 did all of that either.

#8 By Scoot at 1/25/2008 9:09 AM

Hi Paula!

I've seen a lot of talk about Point2, but hadn't realized what it was all about. Because of your post though I'm going to find out more about them. Thanks.

Have an excellent day!

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