Selling Your Indianapolis Home ~ Pictures Tell A Story
While searching available homes for sale in Indianapolis, I stumbled upon something I don't quite understand. Although I try to stay on top of the latest marketing ideas to ensure my clients homes are marketed to the largest amount of buyers looking for homes, I'll be the first to admit, there are some new marketing or technology ideas I haven't yet tested.
This one, though, confounds me! Itty, bitty pictures on the MLS. This is the actual size of the pictures displayed in their largest format of these two homes. The second one has no additional pictures. The first one has more pictures, all the same size. These are from two different agents who work for the same local company. Maybe, it is a new marketing strategy.
My question would be, Is there value here for my seller? Could it be, if you only show an itty-bitty picture, you will pique the buyer's interest and they will have to come out and see the home? Surely not! With gas at over $3.25 a gallon, would buyers really jump in their car to see a home based on the representation of these photos? When statistics show the buyer WANTS pictures, why would you not give them pictures, especially when the home is new? 83 % of buyers want pictures! I believe in giving the buyer what they are looking for when they come upon my seller's home.........Pictures, lots of pictures, a virtual tour and accurate detailed information.
Some may think it's beneficial to provide limited pictures, so buyers will come by. I do see some logic in that and can tell you, I have never had a seller tell me they don't want pictures. I have had more buyers complain when there aren't pictures. As a matter of fact, my experience tells me buyers will pass over a home without pictures.
Pictures tell a story! Itty-bitty pictures tell me there's something about the property the seller doesn't want seen........Both of these homes are new, so I can't imagine there is something you would want to hide. I am always willing to consider my ideas may be wrong and there may be a better way to market a home online. I don't think this is it! I would love to hear from homebuyer's who are searching the internet for homes.
Do you pass by homes with little or no pictures or do they pique your interest?