Indianapolis Area Real Estate Blog

Selling Your Indianapolis Home ~ Pictures Tell A Story

Small PicturesWhile searching available homes for sale in Indianapolis, I stumbled upon something I don't quite understand. Although I try to stay on top of the latest marketing ideas to ensure my clients homes are marketed to the largest amount of buyers looking for homes, I'll be the first to admit, there are some new marketing or technology ideas I haven't yet tested.

This one, though, confounds me! Itty, bitty pictures on the MLS. This is the actual size of the pictures displayed in their largest format of these two homes. The second one has no additional pictures. The first one has more pictures, all the same size. These are from two different agents who work for the same local company. Maybe, it is a new marketing strategy.

My question would be, Is there value here for my seller? Could it be, if you only show an itty-bitty picture, you will pique the buyer's interest and they will have to come out and see the home? Surely not! With gas at over $3.25 a gallon, would buyers really jump in their car to see a home based on the representation of these photos? When statistics show the buyer WANTS pictures, why would you not give them pictures, especially when the home is new? 83 % of buyers want pictures! I believe in giving the buyer what they are looking for when they come upon my seller's home.........Pictures, lots of pictures, a virtual tour and accurate detailed information.

Some may think it's beneficial to provide limited pictures, so buyers will come by. I do see some logic in that and can tell you, I have never had a seller tell me they don't want pictures. I have had more buyers complain when there aren't pictures. As a matter of fact, my experience tells me buyers will pass over a home without pictures.

Pictures tell a story! Itty-bitty pictures tell me there's something about the property the seller doesn't want seen........Both of these homes are new, so I can't imagine there is something you would want to hide. I am always willing to consider my ideas may be wrong and there may be a better way to market a home online. I don't think this is it! I would love to hear from homebuyer's who are searching the internet for homes.

Do you pass by homes with little or no pictures or do they pique your interest?


#1 By Gena Riede at 4/18/2008 2:39 PM

How true that is! Pictures are key to success especially in Real Estate. Can't imagine anyone who hasn't caught on to that, yet.

Great the pictures!

#2 By Scenic City Scoop - Chattanooga Tennessee Real Estate Blog at 4/11/2008 8:18 AM

Paula, Great Opinion! It still boggles my mind why Realtors or Agents would not want to put their best face forward when marketing a property. Our MLS finally requires at least one picture. Our policy on our team is to place the maximum amount of pictures on the MLS and all our websites. The price of gas is way too high for people to drive around. 80% of homebuyers start their search on the internet. Why would anyone want to turn off a buyer with a bad picture, they will move on to the next property. Keep up the great blog.

Post a Comment

Blog Archives

Posts By Category

All Categories Buyer Resources (59) Community News (37) Home and Family (36) Home Maintenance Tips (14) Homeowners (34) Homes for Sale | Listings (25) Indianapolis Things to Do (62) Indy Photo Spot (5) Lifestyle Communities (4) Local Indy (42) Market Statistics (87) Mortgage News and Info (49) Parks and Recreation (12) Random Thoughts (19) Real Estate News (73) Real Estate Terms (15) Relocation Tips (8) Seller Information (41) Upcoming Events (3)

Posts By Month

Blog Roll

Homes in Hendricks County
Grab Our RSS Feed
New Listing Alerts

Be one of the first to know when new listings matching your criteria hit the market.

Get New Listings
Relocation Guide

Find your next home and learn about neighborhoods, current market statistics, and local schools.

Free Relocation Guide
Free Market Analysis

Our free service provides you with a detailed estimate of your home's current market value.

Get a Free Market Analysis